The human brain is wired for stories, which is why we’ve been telling them for millennia. Stories make people feel something and if done well, inspire them to act. You’ve probably noticed you have a hard time remembering facts, figures, hell, even names...
A lot of us get super overwhelmed when it comes to brand building. Boiling our big vision and mission down into something succinct can feel daunting. Getting clear on our messaging and positioning so we can connect with our target market can make our heads...
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